Inspired by the founder's personal loss to cancer
The story began 2 years ago in the Czech Republic (Europe) and transcends the mere infusion of adaptogenic extracts into honey; it's about infusing life and wellness into every jar.
Our co-founder, Daniel, was inspired to start the company following the untimely loss of his sister to a sudden illness that was later identified as cancer. This profound personal loss revealed to him the fragility of life and the potential for sudden illness to strike when least expected.
Driven by this shattering experience and desire to offer hope and healing to others, Daniel ventured into the realms of ancient wisdom and modern science. He rediscovered the powerful benefits of adaptogens—natural substances that increase the body's ability to resist the damaging effects of stress, toxins, and our environment and promote optimal health. These adaptogens have been revered in traditional Chinese medicine for thousands of years but are underutilized in contemporary wellness practices.
Working with TCM masters
Combining these potent adaptogens with honey, a natural preservative and a carrier that enhances the body's absorption of these beneficial compounds, Daniel and TCM masters developed a product tailored not just for taste but for enhanced health benefits.
At Wyse Earth we are dedicated to helping individuals strengthen their immunity, improve their health, and enhance their resilience against diseases using a method that is both natural and grounded in historical efficacy.
What we stand for
Powered by nature
Our body’s systems are modeled after the natural world, yet we often overlook
this connection. Through each product, we tap into a reservoir of ingredients, employing thoughtful processing to maintain their nutrient density while increasing potency.
Efficacy and excellence
Prioritizing your well-being pays dividends, and we’ll help people multiply their returns. From the highest-quality extracts of adaptogenic mushrooms and herbs to the meticulously tested recipes of our product infusions in their most efficacious forms, we’re on a mission to create life-changing products.
A better routine
Potent benefits in a delicious spoonful, our products make it easier than ever to amplify your wellness routine. Whether
you’re seeking a supplement to support an ongoing challenge or are looking to improve your overall well-being, we provide a simple, pleasurable approach to natural medicine.
Rooted in tradition, backed by science
For over 4,000 years, people have practiced Eastern medicinal techniques. We see the potential of these time-honored traditions and leverage modern scientific knowledge and technology to enhance their efficaciousness. Our commitment to innovation is unwavering as we continuously adapt to the evolving landscape of alternative medicine.
About the Founders
Daniel Fiala, co-founder
Daniel founded the company after experiencing the tragic loss of his sister to cancer. This profound loss made him acutely aware of life’s fragility and the unexpected nature of illness, driving him to seek ways to offer hope and healing to others. His search led him to the world of adaptogens—natural substances known for their ability to help the body resist stress and promote optimal health, a wisdom deeply rooted in traditional Chinese medicine.
Combining these powerful adaptogens with honey, a natural preservative that enhances the body's absorption of these beneficial compounds, Daniel collaborated with TCM masters to create a product that marries ancient remedies with modern wellness needs. The result is a product designed not just for taste but to enhance health and strengthen immunity.
Juraj Kocar, CEO, co-founder
After overcoming his own health challenges in 2012 through self-education on the impact of food on well-being, Juraj became a wellness enthusiast with a technical background. He is now the CEO of three pioneering projects: Attune Health, Somavedic Technologies, and Wyse Earth. Attune Health is a digital wellness platform that enables individuals to monitor their vital signs through a simple face scan on their smartphones, making health tracking more accessible. Somavedic is a frequency therapy device that mitigates the harmful effects of electromagnetic radiation, promoting better sleep and energy levels.
Under Juraj's leadership, Somavedic has formed influential partnerships with thought leaders in the US biohacking and health and wellness sectors. His expertise in business development, and product and marketing management underscores his dedication to making a positive difference in the wellness industry. Now, as the CEO of Wyse Earth, Juraj continues his mission to lead projects that empower people to take control of their health.